When I first started my business I think I did what most people do and paid for advertising. I don’t look at is as a mistake, or a possible handbag, but as a learning curve. For some people it works, for me it didn’t. My job is something so personal and intimate that I think a future client would want to get to know me a little, before they let me loose with their wardrobe and bank balance, and that is completely understandable.
My clients trust me and look to me for advice and reassurance, not only in their clothes but themselves too. Losing your confidence is horrible and although clothes may not fix everything, it’s a blooming good place to start. We all know when we see ourselves in the mirror and look good, we FEEL good.
Clients come to me after they have heard me talk, something I say may just spark that light bulb moment. ‘Oh my god that’s me, what she’s saying is exactly how I am, I need her in my life!’ and although I love talking, England is a rather large place, how else can I get people to hear me, what I’ve got to say and how I can help them? By writing it down of course!
I firstly became the fashion writer for excelle magazine, based near Leeds, then secondly for the Beacon Magazine in Leicestershire. Both fantastic little lifestyle magazines only delivered to the most worthy! I don’t get one 🙁
I wouldn’t say I’m a good writer by any stretch of the imagination, but do you know what? I don’t care. I enjoy writing about the things I am passionate about. I love exposing hints and tips and above all, sharing my knowledge and love of all things stylish. I get some lovely emails and comments about my articles from ladies with such low self esteem and lack of confidence, it makes my day to hear they enjoyed reading about what I’ve got to say.
It helps that my desk is sat by a big window looking out onto lots of green fields and displayed in front of me are picture frames filled with the people I love most. Pink candle sticks and a gorgeous crystal lamp I fought like hell to get! 🙂 it also helps that the kettle and tin of biscuits are not too far away at all! Well it helps my thoughts, not my thighs. Oh and did I mention that my laptop is pink too. I believe there is a theme developing.
I get given my topics each month on what to write on, whether it’s the latest trends, what to wear to a wedding, your key wardrobe pieces, how to pack a suitcase and even cankles (for those of you who do not know what they are, you are lucky. If you had them you would certainly know. I blame my grandmother!).
Obviously the articles are all my personal thoughts, views and observations. I am by no means a fashion guru or expert, I simply love clothes, shoes, handbags, jewellery, fashion and basically anything that involves style and looking good (can I include rugby players in that list?)
I’m just a real women helping real women to realise what they’ve got, how special they are and what’s out there to help make the best of themselves. It’s the best job in the world, not just because I get to go shopping A LOT but because of all my new friends who now look amazing!
Below is the latest article from the beacon Magazine